Vital to understand the importance of the E15 site is its position within the city-structure: Graz consists of a beautiful old town surrounded by residential districts with industrial areas on the outskirts. However, there is one part of town wedged across these different zones. Defined as a productive strip, it bears the exceptional potential to bring innovative forms of production right into the middle of Graz.

The site includes a factory hall with a ground floor area of 9,000m2. With part of the existing structure to be kept, the new density can reach 2.5. Diverse vertical productive typologies and possible stacking of programs can be envisaged in order to achieve a vivid cluster.

The task at hand is to develop a hybrid of productive scenarios embraced within a pioneering project. Create a sense of place with an iconic concept and make the idea a reality.